There's a strong argument that 2023 was the year artificial intelligence (AI) came of age. Just two months after its introduction, ChatGPT, the brainchild of startup OpenAI, became the fastest-growing consumer app in history, attracting an estimated 100 million users.

Since that auspicious debut, generative AI has spread like wildfire. (NASDAQ: MSFT) was among the first to recognize the potential of these next-generation chatbots. The company moved quickly, increasing its investment in OpenAI to $13 billion and integrating AI tools across a broad cross-section of its products and services.

A great example of those efforts is Copilot, Microsoft's AI-powered digital assistant, which was designed to make workers more productive. Microsoft's early access program suggests Copilot is a wild success, revealing that more than 40% of the Fortune 100 were using Copilot. And now, Microsoft has developed a brilliant strategy that could sending its AI revenue soaring.

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Source Fool.com