Declining stock prices can often set the stage for higher returns for investors. That's especially true for dividend stocks, whose yields rise in concert with the falling prices.

But investors should still be picky about which companies they choose to buy, as Wall Street often has good reasons to be pessimistic about a given business.

That's not the case with either Coca-Cola (NYSE: KO) or Procter Gamble (NYSE: PG), though. These two stocks have declined slightly in 2023 even though the Dow Jones Industrial Average is up on the year.

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Source Fool.com