2 Reasons Why Amazon’s Echo Speakers Will Boost Its Growth in India

Amazon (NASDAQ: AMZN) has made a slew of strategic moves in the Indian market this year as a part of its $5 billion investment plan, but the recent introduction of the Echo speaker line-up could turn out to be its smartest move yet. Not only will Echo help Amazon tap the booming demand for wireless speakers and smart home systems, it will also help the company bring more customers into its ecosystem. Let's see how.

India is just the fourth country after the U.S., the U.K., and Germany to receive the Echo speakers, which are powered by Amazon's Alexa voice assistant. This isn't surprising as Amazon wouldn't have waited long to debut this product in the world's growing e-commerce market. More importantly, Amazon seems to have got its introductory pricing right, as consumers need to pay as little as $48 (at the current exchange rate) for the entry-level Echo Dot device.

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