One smart investment strategy is to look for businesses benefiting from some kind of secular trend. These shifts in the economy often aren't too difficult to identify. And for certain companies, they can provide sustainable tailwinds that lead to strong growth over extended periods.

For example, dominant tech businesses Amazon (NASDAQ: AMZN) and (NASDAQ: GOOGL) (NASDAQ: GOOG) are both riding unstoppable trends right now. Investing in their shares today can help make you richer in 2024 and beyond.

Unsurprisingly, FAANG stock Amazon's bread-and-butter business is e-commerce. The company essentially helped spearhead the rise of online shopping nearly three decades ago, going from selling just books to now selling almost anything imaginable. In fact, starting next year, consumers will be able to buy Hyundai cars on Amazon.com. Given that Amazon.com gets 4.2 billion visits annually and accounts for almost 38% of all online sales in the U.S., it will continue benefiting from the growth of e-commerce activity.

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Source Fool.com