3 Reasons Why Disney Stock's Next Stop Could Be $99.99

Walt Disney (NYSE: DIS) is flirting with the double digits again. Shares of the media giant traded as low as $100.53 on Monday, its lowest level of the year. You would have to go to late last year -- Dec. 6, 2016 to be exact -- to find the last time that Disney stock wasn't trading in the triple digits.

Disney shares are trading 16% below their all-time high set two summers ago, a decline that may not seem so brutal until you consider that the family-entertainment leader has called in sick during the past two years of rallying equity prices. The S&P 500 has risen 17% since we hit peak Disney two years ago, framing the disparity between Disney investors and the otherwise buoyant stock market.

There are no guarantees on Wall Street. Stocks have many gears, and sometimes, they shift into reverse. Disney stock seemed like a market darling, so it's worth exploring the reasons why an iconic brand has gone cold in the pocketbooks of investors. Let's also explore why the three fears may be overblown.

Source: Fool.com