3 Reasons eBay Inc. Stock Could Rise

In a previous article, I laid out the bear case against eBay (NASDAQ: EBAY). Today, let's take a look at some ways the e-commerce leader's stock could trend higher in the coming years.

eBay is taking a back-to-basics approach with its marketplace business. The company is working to improve its customer experience by simplifying and modernizing its platform. Improvements include a new homepage, which has seen lower bounce rates and better user engagement. eBay is also using structured data and artificial intelligence to personalize its shopping experience by tailoring it to each user's interests, which has led to increased customer traffic and sales conversions.

These moves are helping to accelerate eBay's growth. The company added nearly 2 million active buyers to its platforms in the second quarter, for a total of 171 million. That helped marketplace gross merchandise volume -- which consists of the total value of all successfully closed transactions on eBay's platform -- rise 6% on a currency neutral basis, up from 5% in the first quarter. In turn, revenue grew 7% to more than $2.3 billion.

Source: Fool.com