(NASDAQ: ADBE) stock has made it onto many investors' radars this year, mainly thanks to all the hype surrounding generative artificial intelligence (AI). The prospects are real for this emerging tech to significantly boost the value of its platform, after all, and improvements are already making their way into products like Photoshop and Premier Pro.

It is too early to have a firm idea of the impact that AI will have on Adobe's earnings prospects, though. That's why smart investors are more focused on three core metrics that clearly translate into higher returns for this stock.

The first, most important step in Adobe's growth cycle is engagement. The company can't reliably monetize its services without attracting a steady stream of new users and keeping its existing customers thrilled with the platform.

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Source Fool.com