4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops
McDonald's (NYSE: MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.
In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.
Image source: McDonald's.
Source: Fool.com