Digital advertising company Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) highly influential brands such as Google, YouTube, Google Cloud, and Chrome are being used extensively by billions of users. With its stellar ecosystem of products and services, Alphabet enjoys access to mounds of valuable data. This data has also played a major role in helping Alphabet build its AI capabilities over the past decade.

However, all is not rosy for the company. While there are a few reasons to like the stock, there are at least two that have investors worried.

Google accounted for nearly 83.5% of the global desktop search engine market in July 2023, lower than the 84% share in July 2022. On the other hand, the second-leading search player Microsoft Bing's share has increased from 8.8% in July 2022 to 9.2% in July 2023.

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Source Fool.com