In the wake of last year's significant market downturn, investors finally have cause to cheer. The S 500 jumped more than 20% from last year's bear market bottom, though it's currently taking a breather before attempting its next leg higher. The index sits just 12% below its all-time high (as of this writing). When it exceeds that threshold -- which is merely a matter of time -- it will mark the final criteria necessary to confirm the beginning of the next bull market.

While the recovery has begun, it has also been remarkably uneven. One example is digital advertising. Marketers have been slow to increase ad spend, still wary of a potential recession. (NASDAQ: GOOGL) (NASDAQ: GOOG) -- as the worldwide leader in digital advertising -- was among those hardest hit. There are signs, however, that ad spending is rebounding from its historic drought.

While that's good news, there are also plenty of other reasons to buy Alphabet stock before this bull market begins in earnest.

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Source Fool.com