A Foolish Take: Retailers Lowered Black Friday Discounts

Retailers usually promote significant discounts for Black Friday. That trend continued this year, with pricing firm Market Track (via eMarketer) reporting an average discount of 44% in Black Friday circulars from 15 brick-and-mortar retailers.

However, it marks a small decline from an average discount of 45% in 2016. Retailers like Best Buy (NYSE: BBY), J.C. Penney (NYSE: JCP), and Target (NYSE: TGT) all offered slightly lower discounts this year.

Data source: Market Track via eMarketer. Chart by author.

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Source: Fool.com