A Foolish Take: Teens Still Prefer Snapchat to Facebook
As more adults join Facebook (NASDAQ: FB), more teens are retreating to Snap's (NYSE: SNAP) ephemeral messaging app Snapchat to avoid their parents' prying eyes.
Piper Jaffray's biannual "Taking Stock with Teens" survey confirmed that trend, with 47% of surveyed teens calling Snapchat their "favorite" social networking media platform -- up from 35% a year earlier.
Data source: Piper Jaffray. Chart by author.
Source: Fool.com