There's no denying the continuing buzz surrounding artificial intelligence (AI). The technology first attracted public interest early last year for its ability to create original content and automate a growing number of time-consuming and mundane tasks, thereby making workers more productive.

In the company's 2023 shareholder letter, (NASDAQ: MSFT) CEO Satya Nadella addressed this paradigm shift, saying, "This next generation of AI will reshape every software category and every business, including our own."

While that might sound like hyperbole, there's a growing body of evidence that suggests that the process has already begun. And while estimates vary wildly, the potential economic impact is eye-opening. Generative AI could be worth between $2.6 trillion and $4.4 trillion annually, according to global management consulting firm McKinsey Company. Companies at the leading edge of this trend will participate in this potential windfall, as will their shareholders.

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Source Fool.com