Advertisers Are Willing to Pay More for Facebook Ads

Advertisers Are Willing to Pay More for Facebook Ads

Facebook (NASDAQ: FB) CFO Dave Wehner has been warning investors of an impending ad revenue growth slowdown for over a year now. During the first-quarter earnings call, he said: "We continue to expect that we'll see deceleration in ad revenue growth. And that's going to be particularly pronounced as we get into the second half of 2017."

Facebook's third-quarter earnings results didn't show much of a deceleration. In fact, ad revenue growth accelerated compared with the second quarter, going from 47% growth to 49%.

To be sure, Wehner warned that ad inventory growth will slow, and it did. Ad impressions increased just 10% year over year last quarter. But he may have underestimated the strength of Facebook's advertising products and marketers' demand for their strong performance relative to its peers.

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Source: Fool.com