After Queso Backlash, Chipotle Could Learn a Thing from General Mills and Trix

Chipotle Mexican Grill, Inc. (NYSE: CMG) stepped in goop once again when it introduced its new queso across the country earlier this month.

Image source: Chipotle.

Fans had long clamored for the burrito chain to offer the cheesy dip, but once they got their hands on it, the backlash on social media was palpable.