(NASDAQ: GOOGL) (NASDAQ: GOOG) is without a doubt one of the most widely followed companies on the planet -- and for good reason. Most of the people reading this are probably users of its products. Moreover, its shares have made for a great long-term investment, rising 438% in the past decade, which crushes the corresponding performance of the Nasdaq Composite index. 

For such a well-known business, it's a smart idea to take the time to understand more, especially from an investing perspective.

With that being said, here are the bear and bull arguments for this FAANG stock. Armed with more knowledge, perhaps you'll be ready to make a better portfolio decision about Alphabet's shares. 

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Source Fool.com