Amazon.com's Catalyst for a Massive Holiday Quarter

In a timely move to capture more Christmas orders from customers, Amazon.com, Inc. (NASDAQ: AMZN) announced a major expansion of its free same-day and one-day shipping for Prime members. In addition, Amazon said customers who aren't Prime members would be eligible to try Prime for free for 30 days, getting access to one- and same-day shipping, where available.

The expansion of its popular Prime delivery options will undoubtedly have a meaningful impact on the e-commerce giant's ability to capture incremental orders this holiday season. It's one way the company will attempt to deliver the startling revenue growth management predicted it would be able to log during the holiday period.

Image source: Amazon.com

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