Amazon (NASDAQ: AMZN) is used to being at the center of the conversation when it comes to new technology. The company has been a pioneer in everything from e-commerce to e-books to cloud computing. However, the tech giant has been somewhat left out of market discussions around artificial intelligence (AI) thus far.

Instead, most of the market's focus has been on its big tech peers like Microsoft (NASDAQ: MSFT), whose partner OpenAI kicked off the surge in interest in generative with its launch of ChatGPT, and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), which has launched its own competitor to ChatGPT, Bard, and is making other moves in AI. Even Meta Platforms seems to be further along with its own large language model, LLaMa, than Amazon.

But that doesn't mean Amazon hasn't been advancing its own AI-related efforts. And this month, Amazon made an attention-grabbing announcement that might put it back into the center of the AI discussion.

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Source Fool.com