There's little question that 2023 will likely go down in history as the year artificial intelligence (AI) came of age. While the technology has been around for decades, recent developments in the field have ignited an AI arms race, with each of the biggest tech companies scrambling to get a piece of the action.

(NASDAQ: MSFT) was among the first to recognize the vast potential of generative AI, quickly teaming up with ChatGPT creator OpenAI. What followed was a mad dash by other tech titans to adopt these next-generation algorithms, which can create original content and automate repetitive tasks, kick-starting a host of productivity gains.

While much of the conversation revolved around the looming competition between Microsoft and Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) with its Bard chatbot, one name was curiously absent from the discussions: Amazon (NASDAQ: AMZN). Now, the e-commerce leader has put its rivals on notice that it doesn't plan to be left behind in the AI revolution.

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Source Fool.com