Apple Inc.'s Big iPhone Secret Revealed

There has been a lot of speculation on how Apple (NASDAQ: AAPL) will name its upcoming trio of iPhones. In the press, the two LCD models were referred to as the iPhone 7s and iPhone 7s Plus, while the all-new OLED model was often called the iPhone 8 or iPhone X.

However, while those names were certainly helpful during pre-release discussions, they probably wouldn't have been great from a marketing perspective.

Image source: Apple.

Source: Fool.com