(NASDAQ: AAPL) isn't messing around this holiday season. The tech company added to an already exhaustive lineup of new products this week, announcing new chips and Macs, including 14-inch and 16-inch MacBook Pros in a new "space black" finish. The new devices build on a range of new product introductions headed into the holidays, including updated smartphones and smartwatches. Apple even brought to market a new Apple Pencil.

All of this positions Apple strategically to capture wallet share from increasingly strapped consumers who are pressured by inflation and high interest rates. More importantly, Apple's latest round of new products increases the odds of the iPhone maker returning to growth during a quarter in which it typically rakes in the lion's share of its annual net income.

On the surface, Apple's product event on Oct. 30 may seem unimportant. After all, it was a Mac-focused event, and Mac only accounted for about 10.2% of Apple's fiscal 2022 revenue. But investors shouldn't count out this product event as a key catalyst for the holidays yet. There are several reasons new Mac products could be important catalysts for Apple when combined with the already-robust lineup of new products Apple has going into the holidays.

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Source Fool.com