As Expected, Amazon and Google Dominated the Smart Speaker Market Last Quarter

As Expected, Amazon and Google Dominated the Smart Speaker Market Last Quarter

Last week, Strategy Analytics released its latest estimates on the smart speaker market. Surprising no one, Amazon.com (NASDAQ: AMZN) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google dominated the space. Asian rivals are starting to appear, and the Chinese market is beginning to see some growth. North America still represents the bulk of volume, though, with 75% of global unit volumes being sold in that region.

Google is starting to chip away at Amazon's lead, even though the search giant didn't unveil its latest additions to its smart speaker portfolio -- Google Home Mini and Google Home Max -- until a few days after the quarter closed.

Google Home Max launched last week. Image source: Google.

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Source: Fool.com