According to researcher Magna Global, worldwide advertising spend should ring in at $830 billion in 2023, on its way to $1 trillion sometime this decade. A huge chunk of that pie -- some $165 billion -- is still spent on traditional TV.

The full-on migration to internet-based streaming TV is on, though, and the bills are piling up for traditional media companies trying to figure things out. Meanwhile, The Trade Desk's (NASDAQ: TTD) digital ad platform is rolling in the chips. Shares rallied more than 40% so far in 2023, though they have a long way to go to recapture all-time highs last reached in late 2021. Here's what investors need to know.  

The trend is clear: Streaming TV is in; cable TV is going the way of the dinosaur. In response, a slew of traditional media companies have released streaming TV services in the last few years. The only problem is, this new model is by and large (excluding Alphabet's (NASDAQ: GOOGL)(NASDAQ: GOOG) YouTube) not as profitable as traditional TV is -- at least not yet anyways.

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Source Fool.com