(NASDAQ: AAPL) and Amazon (NASDAQ: AMZN) are two of the most recognizable brands in the consumer market. One dominates in tech devices, holding leading market shares in most of its product categories. Meanwhile, the other is the world's biggest e-commerce firm, with a lucrative cloud business to boot.

These tech companies have revolutionized their respective industries and are continuing to innovate, making their stocks attractive long-term options. However, before filling up on shares in Apple and Amazon, make the most of your investment by determining which is the better buy. Just because a company leads its industry doesn't necessarily mean its stock trades at the right price.

So, let's assess whether Apple or Amazon is the better stock to buy right now.

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Source Fool.com