Earnings season is in full swing, with many of the world's most valuable companies' stocks on the move. Like most of the year, this month Wall Street has been particularly bullish on artificial intelligence (AI) and its potential to bolster a number of industries. Apple (NASDAQ: AAPL) and (NASDAQ: GOOG) (NASDAQ: GOOGL) both have growing ventures in the market, making their stocks attractive options over the long term. 

Apple has the dominance in consumer tech that could attract millions to its future AI offerings. Meanwhile, Alphabet has just had a glowing quarter that indicates its business is on a growth path after last year's economic downturn.

However, if you're only looking to add one new company to your portfolio, you'll want to know which is currently the better investment option.

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Source Fool.com