Earnings season can be a great time to scoop up shares of great stocks for the long term, especially when short-term traders sell off a stock based on a slight disappointment, either real or perceived.

Such post-earnings declines happened to two of the best digital advertising stocks in the world this earnings season: (NASDAQ: GOOG) (NASDAQ: GOOGL) and The Trade Desk (NASDAQ: TTD). But which is the better stock to scoop up right now on the dip?

Alphabet is the parent company to Google, the world's dominant search engine, as well as an extensive third-party ad network, and YouTube, the largest internet streaming video platform. And of course, Alphabet also has an up-and-coming cloud computing platform, along with a number of unprofitable futuristic technology bets.

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Source Fool.com