When it comes to capitalizing on the key holiday shopping season, many investors first think of retail stores, e-commerce leaders, or manufacturers of specific products that happen to be popular in any given year.

But if early data from this year's holiday season are any indication, a different group of companies are set to lead the way when all is said and done in 2023: buy now, pay later (BNPL) stocks.

It's debatable whether the sharp rise of BNPL services is actually a good sign for the health of consumers and the broader economy. But rise they have this holiday season; recent research from Analytics showed BNPL purchases accounted for $8.3 billion in online spending from Nov. 1 through Nov. 27, up 17% year over year.

Continue reading

Source Fool.com