Software titan (NASDAQ: MSFT) thought it had found a "Google-killer" in its tight partnership with OpenAI and the ChatGPT artificial intelligence (AI) system. Six months later, market reports show that the AI-boosted version of the Bing search engine still plays second fiddle to Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google -- and the gap isn't shrinking.

That's the big takeaway from a Wall Street Journal report this week. Beyond just looking at the data, the paper interviewed several search market experts. One of them, former Google and LinkedIn employee Daniel Tunkelang, called the revamped Bing effort "cute, but not a game-changer."

Tunkelang's quip is an effective summary of the situation. Baking ChatGPT into the Bing experience didn't add much real-world value to the search tool, and market data shows that Bing also didn't add many new users this way.

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Source Fool.com