At first glance, small investors looking for a millionaire-maker stock might find themselves considering Docusign (NASDAQ: DOCU). The pandemic darling, which once exceeded $310 per share, now sells at a discount of over 80% from its all-time high. Also, since it ended the need for in-person document signing, it has had a game-changing effect on a critical industry.

Nonetheless, its success attracted some notable competitors, which has likely hampered the stock's ability to recover. Docusign has leaned into artificial intelligence (AI) to bolster its competitive advantage, but is that enough to strengthen the stock's potential for massive growth?

Admittedly, the bears are likely right to question Docusign's potential amid its competition. The company must now deal with and others as competitors.

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Source Fool.com