Could The Priceline Group Inc. Be a Millionaire-Maker Stock?

The Priceline Group Inc. (NASDAQ: PCLN) has been one of the best-performing stocks in the market over the last decade. The leading online travel agency has surged more than 2,000% over the last 10 years thanks to some smart acquisitions, but it wasn't always that easy.

Priceline, which began life during the dot-com era as priceline.com, famous for its name-your-price tool, was one of the few tech stocks to survive the internet bubble, but it did so barely. Priceline shares tumbled from nearly $1,000 in 2000 to just $6.60 in October 2002 as it got whacked first by the bubble bursting and then by 9/11, which crushed the travel and tourism industry. From there, the stock rebounded modestly, but traded below $45 through 2006.

It was one move in 2005 that set the stock on the blockbuster path that's played out over the last decade.

Source: Fool.com