's (NYSE: TGT) management thinks it has the answer to the company's stubborn customer traffic problem. After losing shoppers for several consecutive quarters, the chain is pivoting its merchandising toward value in hopes of winning back market share over the holiday shopping season.

The move makes sense. Peers Walmart (NYSE: WMT) and Costco (NASDAQ: COST) are seeing stronger growth thanks to their focus on competitive pricing. Yet Target's sales have declined in 2023.

Target's stock jumped in the wake of its latest earnings report, though, which contained some good news around profitability. Wall Street is also encouraged by the chain's plan to offer thousands of gifts priced under $25 this season. But do these shifts make the stock a buy? Here's what you need to know .

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Source Fool.com