DuPont's Next Big Idea Could Be Huge for Coca-Cola

DuPont's Next Big Idea Could Be Huge for Coca-Cola

Beverage giant Coca-Cola (NYSE: KO) has been criticized for what some call a lack of ambition when it comes to bottling innovation. Recently the internet's fury has descended on the brand for its commitment to use "only" 50% recycled materials. In the past, the market-first PlantBottle packaging option was in the cross hairs because it contained "only" up to 30% plant-based materials. The simple, unfortunate reality is that there are practical limitations to what the company can do with the other 70% of packaging materials.

For the time being, anyway.

DuPont (NYSE: DD) sees an opportunity to increase the amount of renewable material in plastic bottles by targeting the other 70% of materials. How? Together with agribusiness leader Archer Daniels Midland (NYSE: ADM), it expects to launch a new bio-based material on the market derived from one of 12 value-added, bio-based building block chemicals identified by the U.S. Department of Energy for their paramount importance to American manufacturing.

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Source: Fool.com