(NASDAQ: PYPL) used to be a fantastic company to own. This was until about three years ago. After reaching its all-time high price in July 2021, shares have crashed 79%. They are up just 3% this year (as of June 4). This poor performance is enough of a reason for investors to talk about what's happening with PayPal.

However, besides its stock being well off its peak, this leading fintech enterprise was in the news recently because of a new initiative by the management team. Let's look at what management is up t and whether it helps make PayPal a good long-term investment option.

In late May, PayPal announced the launch of a new digital advertising segment. As part of this move, the business hired Mark Grether, formerly an ad executive at Uber. This provides a new potentially sizable revenue source that could one day move the needle for the company.

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Source Fool.com