Facebook Already Dominates Online Video Ads

It should be no surprise that the top two companies in digital video advertising are Facebook (NASDAQ: FB) and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google. What might be surprising is that Facebook generates much more video ad revenue than Google, which owns YouTube. Facebook captures over 39% of digital video ad spending compared to 27% for YouTube, according to a survey of U.S. senior marketers conducted by Brand Innovators and Innovid.

Facebook's video efforts are relatively nascent. It started autoplaying videos in the news feed in 2014, and video views grew quickly. Its most recent effort, Watch, is still finding its footing as it attempts to take on YouTube. The fact that Facebook already has stellar demand for video advertising should help it resolve some of the issues facing Watch and continue growing ad revenue.

Image source: Facebook.

Source: Fool.com