Facebook's Instagram Is Turning Into an E-Commerce Platform

For the most part, Facebook (NASDAQ: FB) hasn't been very successful with its efforts over the years to bring e-commerce to its core Facebook platform. There was that "buy" button that the company started testing out in 2014 and subsequently rolled out broadly. It's still available to developers, but you don't hear that much about it anymore. The social network has also created Marketplace, taking on Craigslist in allowing users to post classifieds, although Facebook doesn't process the transaction or have any greater role.

The company's Instagram photo/video sharing platform, on the other hand, has immense opportunity to expand into e-commerce.

Image source: Shopify.

Source: Fool.com