Ford’s Latest "Mobility" Push: Lincolns by Subscription

Ford Motor Company's (NYSE: F) Lincoln luxury brand will begin offering month-to-month vehicle subscriptions in a pilot program next year, executives said this week.

It's the latest move by Ford to explore alternatives to traditional vehicle ownership, as the company searches for ways to thrive and profit as technology transforms the traditional auto business.

But this move isn't exactly original: Lincoln is following in the footsteps of a few other luxury auto brands that have already begun rolling out subscription-based offerings -- and building on a related Ford subscription program that began earlier this year.

Source: Fool.com