Forget TripAdvisor: The Priceline Group Is a Better Growth Stock

In its early days on the public market, TripAdvisor (NASDAQ: TRIP) was an investor darling: The stock more than tripled in the first three years after Expedia (NASDAQ: EXPE)  spun it off in late 2011. 

There was a lot to like about the travel recommendation engine operator, especially its leadership in the important and growing niche. The traffic it had built up was valuable for selling ads to hotels and other travel-related businesses. However, the transition from more-valuable desktop ads to lower-priced mobile ones, and a misguided strategy of moving away from its core business of selling ads and into booking hotels sunk the company's revenue growth and profits, and its share prices still hasn't recovered. The stock has been falling since 2014, recently hitting lows not seen since late 2012. 

Image source: Getty Images.

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Source: Fool.com