Free Apple Watches? Aetna's Considering It
Last week, Apple Inc. (NASDAQ: AAPL) and Aetna (NYSE: AET) employees sat down to discuss an interesting idea: provide free or low-cost Apple watches to everyone covered by an Aetna health-insurance plan. No one is saying how the meeting went, but if the two companies strike a deal, it could be a big win for the companies and, more importantly, the health of Aetna's members.
Fitbit may have pioneered using wearables to provide consumers with a better understanding of their progress toward their fitness goals, but Apple is arguably perfecting it.
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Source: Fool.com