Google Strengthens Cloud Identity Management With Bitium Buy

In recent years, the number of various online services that enterprises have to tap into has proliferated, which has created a market for cloud-based enterprise identity management to help manage, coordinate, and integrate all of those services with a single sign-on (SSO). There's even yet another "-aaS" acronym in use: identity as a service (IDaaS). Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google just made a big move in IDaaS with its purchase of Bitium, which was announced yesterday.

The deal will bolster Google's existing Cloud Identity service, which will offer enterprise customers identity and access management (IAM) and SSO. Bitium, a IDaaS start-up that was founded five years ago, supports a plethora of third-party app integrations including Google Apps, Microsoft (NASDAQ: MSFT) Office 365, customer relationship management (CRM) platforms like salesforce.com, and more, while maintaining security.

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Source: Fool.com