Here's Why Apple Will Be the Most Valuable Brand for Years to Come

Analysts are seemingly forever worried that this time, Apple (NASDAQ: AAPL) is going to miss sales projections on the iPhone, only to discover when it reports that it has handily beat them. The situation around the launches of its latest smartphone iterations was no different, and Apple proved the naysayers wrong once again.

The fiscal fourth-quarter report it delivered last month revealed that sales had increased across every product category, including the iPhone, which sold 46.7 million units. Moreover, after the iPhone 8 and 8 Plus went on sale in October, analysts wanted to hear what Apple would say about the coming quarter's revenue, which would give an insight into how sales were progressing. The company did not disappoint: It guided toward revenue of between $84 billion and $87 billion, well ahead of last year, and beating what Wall Street had forecast.

Image source: Apple.

Source: Fool.com