Hotel Investors May Be Ignoring the Airbnb Threat

Hotel Investors May Be Ignoring the Airbnb Threat

It's been a surprisingly strong year for hotels.

Both Marriott International (NASDAQ: MAR) and Hilton Worldwide Holdings (NYSE: HLT) have outperformed the S&P 500 by significant margins; Marriott shares have gained 30%. Meanwhile, online travel agencies continue to thrive. Both Priceline Group (NASDAQ: PCLN) and Expedia (NASDAQ: EXPE) have both climbed more than 25%.

Despite those promising performances, there's a threat rising unlike any the industry has ever faced before as Airbnb upends the primacy of hotels.

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Source: Fool.com