How Stitch Fix Relies on Data Science to Power Its Business

Fast-growing apparel subscription service Stitch Fix (NASDAQ: SFIX) believes that its data and algorithms give it a massive advantage over traditional retailers. Customers provide the company with loads of information about what they're looking for, allowing the company's stylists to provide the right recommendations.

In this episode of Industry Focus: Consumer Goods, the team takes a deeper look at how Stitch Fix uses data to offer a better service and products. But is it possible management is overhyping the data side of its business in order to get investors to view it as a tech company rather than a retailer?

A full transcript follows the video.

Source: Fool.com