It's clear to everyone that Philip Morris International (NYSE: PM) was correct when it declared the future was going to be "smoke free." The number of smokers declines every year, and while tobacco company profits are still growing, it's only because they're virtually able to raise prices at will.
But if the future is one where cigarettes will be a thing of the past, then investors need to look where these giants will make their money. And it is going to be in some form of electronic cigarettes.
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Source: Fool.com