(NASDAQ: GOOGL) (NASDAQ: GOOG) easily beat Wall Street expectations in the second quarter (ended June 30), posting revenue of $74.6 billion and adjusted diluted earnings per share of $1.44. This was the second straight financial update that exceeded consensus analyst estimates, which likely helps explain why shares are up 53% in 2023 as of Sept. 7. 

But is now a good time to buy Alphabet stock? Here are two must-know reasons why adding this FAANG company to your portfolio is a smart idea, even after its monumental rise this year. 

Alphabet's success is demonstrated by just how dominant its industry position is.

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Source Fool.com