Is Baozun's Post-Earnings Plunge a Buying Opportunity?

Is Baozun's Post-Earnings Plunge a Buying Opportunity?

Shares of Baozun (NASDAQ: BZUN) plunged 17% on Nov. 22 after the e-commerce solutions provider reported its third quarter earnings. That decline was surprising, since Baozun's headline numbers looked solid.

Its revenue rose 19% annually to 890.2 million yuan ($133.8 million), beating expectations by $1.65 million. Its non-GAAP net income grew 25% to 35.1 million yuan ($5.3 million), or 0.59 yuan ($0.09) per ADS, which also topped estimates by a penny.

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Source: Fool.com