Ford Motor (NYSE: F) often takes the backseat to larger rivals like Tesla and General Motors, which dramatically exceed their sales volumes and market caps. The company's stock has also historically been a somewhat lackluster investment, with its price barely budging over the last 30 years.
But Ford's management hasn't been asleep at the wheel as the company seeks to carve out a niche for itself in the fast-growing market for electric vehicles (EVs). Let's discuss whether or not these efforts will be enough to overcome all the automaker's challenges.
Ford is a business in transition. Since 2018, its management has embarked on a massive global restructuring designed to streamline the company by focusing on the most profitable opportunities. This process has involved exiting underperforming markets, cutting thousands of redundant positions, and discontinuing lower-margin product lines, such as sedans, in favor of trucks and SUVs.
Source Fool.com