(NYSE: NKE) undoubtedly possesses one of the strongest brands in the world. This has led to a successful enterprise in the sports apparel and footwear industry with a leading market share.

But the shares have disappointed investors in recent times. They dropped 7% in 2023 thanks to the company's ongoing struggles. This performance lagged the broader S 500's impressive 24% gain.

As Nike currently sits 43% below its all-time high, is it time to buy this stock hand over fist in 2024?

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Source Fool.com