Is It Too Late to Buy Alphabet Stock?

Shares of (NASDAQ: GOOG) (NASDAQ: GOOGL) have soared over 5,000% since the company went public in 2004. In that time, the tech giant snapped up more than 90% of the search engine market, became the biggest name in online video sharing, and used its popular platforms to create a highly profitable digital advertising business.

Brands such as YouTube, Google, and Android have made it challenging for most consumers to go a single day without using an Alphabet product. The company's dominance in tech and meteoric rise over the years might suggest the best time to invest in Alphabet has long passed.

However, tech is an ever-expanding sector that has a history of rewarding its most prominent players with consistent growth over the long term. Alphabet still has much to offer new investors, with its shares up 55% in 2023 alone.

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Source Fool.com