With the stock of Amazon (NASDAQ: AMZN) up 55% year to date, some investors might think it's too late to buy. Yet bulls argue that Amazon has plenty of room to run. So, which is it? Let's find out.

The bear case for Amazon centers around the obvious. Shares have already exploded higher in 2023. The stock ranks eighth out of the 100 stocks that make up the Nasdaq 100 -- outpacing fellow mega-caps such as Apple (up 47%),  (up 41%), and Alphabet (up 35%).

For bears, this year's rally is fools' gold and could quickly fall apart, with various factors that might trigger the collapse:

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Source Fool.com