The sports apparel industry is just the latest retailing niche to be disrupted as consumers shift their spending to online specialists. That move stopped Under Armour's (NYSE: UAA) (NYSE: UA) growth in its tracks last year and has also sent industry leader Nike (NYSE: NKE) scrambling for a fresh operating approach.
Judging by the stock price, investors aren't optimistic that the new strategy will yield quick results. Nike was the Dow's single worst performer last year and has trailed the market by a wide margin so far in 2017.
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Source: Fool.com